The beauty of this totally bespoke product
is that it can be as big or small as you wish, go where you wish,
cost as little as you wish, and be in use for as long as you wish.
By being an article coupled with relevant partner advertising
it is extremely cost effective, and then when printed as an independent
piece, it is cleverly inserted as a supplement into the media
of your choice, ‘piggybacking’ that coverage and readership.
By inserting this high quality A5 booklet into a magazine, it
becomes an exclusive piece, not just another article or advert
in a magazine which is replaced the following month by a completely
different set of the same.
More than that, personal copies can be
run on for use internally within your own marketing channels to
support launches and campaigns, or also for use at end user/partner
events, or even as promotional literature at exhibitions.
The Strategic Supplement is inserted into
any magazine/s of your choice, up to a total circulation of 25,000.
If you wish to target certain individuals or demographic sectors,
no problem. In this way, you are focusing on exactly the target
market of your choice with no wastage. The use of your personal
copies in your own networking channels further encourages your
strategic partners to advertise within the supplement, as it prolongs
the longevity and shelf life of the product itself.
The size and nature of our clients demands
high levels of adherence to corporate guidelines, of editorial
and graphics, and of product material. We are aware of this through
years of publishing experience and are yet to fail to meet the
needs of our clients. The fact that most repeat the exercise more
than endorses this statement.
